Startup Advice - W52HM
Garry Lowther • 20 March 2017
TriSys Business Software has been in business since the early 1990's but was itself once a 'startup'. Over the years, we have helped many startup recruitment agencies, as well as starting new products and services, each one a startup.
This article introduces a simple framework of questions to which any startup company or project must answer: W52HM:
What, Why, When, Where, Who + How, How Much/Many
You should aim to answer each question:
What? What is the general concept of this company or product or service i.e. what is it?
Why? Why is there a need in any market for such a product or service?
When? Is this something that is needed today, next month, next year or in 5 years?
Where? Where will this product/service be designed and built, and where will it be distributed, sold, supported and maintained?
Who? Who will create and enhance the product/service and more importantly who will buy it?
How? How will this all work? What are your key differentiators to ensure success? Will you be first to market with something new, or better than what exists already?
How Much/Many? How much will it cost to get to market, and how much will you charge customers. How much money will you need from investors, and how much turnover and profit will you make? Or how many widgets will you manufacture, or how many staff will you need to hire?
If you are planning to start a recruitment agency, here is the framework for your business plan:
What: What is your specialisation? Are you targeting a particular industry/sector e.g. finance, insurance, manufacturing, or types of job roles e.g. scientific, or medical or engineering, or particular geography?
Why: Why is there a need or opportunity in this industry sector, or for this type of recruitment agency?
When: Do you want to start today or will the new emerging market be ripe in 12 months? When do you need to start hiring, and finding office space and equipment?
Where: Where are you going to be based and where will your clients and candidates work and live? Can you find high quality staff where you locate and also find enough top quality clients and candidates in the target geography or market?
Who: Who are your investors, bankers, management team, colleagues. Who will be your clients and type of candidates you can attract?
How: How will you start, build and grow your recruitment business. How will you win your first customers? How can you attract high quality candidates without a track record? How will you pay contractors and temps weekly if your clients pay on 90 day terms?
How Much/Many: How many placements do you expect to make in year 1? How much contract/temp margin will you make? How much in permanent fees do you expect? How many recruiters will you need, or how many clients for each recruiter? How many high quality candidates do you need to put forward to interview to secure each placement?
By answering all of the above questions, you will build your own W52HM oriented business plan and be able to more clearly understand the challenges that await you as an entrepreneur.
Good luck.
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We are planning some very exciting innovations and enhancements to the products and services of TriSys Business Software in 2024: TriSys Apex 2024 Our cross-platform web browser recruitment CRM was released in 2014 and uses the TriSys cloud platform to process all its data and functionality. Customers with any type of computer, tablet or phone can access their recruitment data and conduct sophisticated workflows to drive their business forward, wherever they are and at any time. We plan a number of innovations this year, including the port of the temps booking sheet, and integration of AI. TriSys 2024 The latest version of our premiere windows desktop recruitment CRM is now available to all existing customers. This application was first released in 1992 and is a rock-solid enterprise grade recruitment business app. For customers on the 2023 version, the application will automatically upgrade. All new features will be documented in the coming months. Our SDK is still the only recruiting software toolkit for Microsoft .Net. TriSys for the Microsoft Store was delivered using Visual Studio 2022. Flexiva We have devised a concept we are calling Flexiva, hosted at flexiva.co.uk , which is a flexible visual app builder for enterprise cloud business software, utilising the new breed of no-code or low-code tools. Flexiva will be be a sophisticated app builder, initially housed within TriSys Apex , which will evolve to replace the existing Developer Studio , by providing higher level tools to allow business people, rather than programmers, to construct powerful line-of-business applications which connect to any ReST API. TriSys Cloud Platform Our cloud infrastructure platform was conceived and built in 2002. It has grown and matured to comprise literally hundreds of cloud servers distributed across the planet. Customers use our platform to store and process their large corporate data assets, via our software products and services. Expect more integration with world class web services, including artificial intelligence, through our Web API . Third Party Integrations The TriSys Recruitment Software Platform enables unlimited integration flexibility including standard and complex integrations across multiple popular third party industry suppliers enabling you to use TriSys as a process hub offering a single source of truth. We have recently built a sophisticated integration with Zapier , and this year we will fully integrate with additional best-of-breed third party business platforms including artificial intelligence (AI). TriSys Mobile Suite Recruiters can access their recruitment database from their tablet and phone by installing our app , however the mobile landscape is changing with a new class of 'app-builders' utilising low-code or no-code technologies. Due to the power and flexibility of the TriSys Web API, Recruitment agencies can cost-effectively commission their own dedicated and branded mobile app to engage with their clients and candidates. A new truly-native version of TriSys mobile will be released to the stores in Q1 2024. TriSys Web API Almost all our recent innovations centre around our web application programming interface which provides a fully secure set of programmable end-points not just into the TriSys Cloud Platform, but also to a host of third party global ecosystems, to provide customers with unlimited flexibility to deploy a range of sophisticated recruiting business benefits. Web API plans for 2024 are to add mobile app-specific functionality allowing the TriSys platform to reach a wider range of customers by utilising AI. TriSys Platformix Five years ago, we introduced a website builde r technology utilising a mix of cloud platforms, which we called Platformix . This is the successor to Web Jobs in that it is a full recruitment website content management system (CMS) with very tight integration with the TriSys recruiting database, plus state of the art blogging, SEO compliancy, and analytics. We will continue to invest in building TriSys Widgets to allow our customers to build high engagement web portals. We will also continue integration with Stripe to allow Gig-Economy services to be built for our customers. TriSys Open Source We now have full GitHub source code integration with all our software build tools, meaning that TriSys is now the only commercial recruitment software vendor to offer an open-source model. From 1st January 2024, existing customers are able to license TriSys' source code to build their own highly-specific recruitment CRM app for desktop, mobile and web. We are also planning to partner with other organisations to build complex line of business applications for all industries, based upon the thousands of man-years development and testing which has been invested in the TriSys Platform code base. TriSys Remote Desktop The original TriSys ASP was launched 22 years ago , and comprises a windows hosted desktop running on our cloud. Last year we launched a Windows 11 version with full compatibility with Microsoft Office 365 allowing customers to have full control over the apps they can install. This year we will continue to support all Microsoft supported versions of Windows.
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